MIDTERM EXAMINATION
Spring 2009
ENG301- Business Communication (Session - 3)
Time: 60 min
M a r k s: 38
Question No: 1 ( M a r k s: 1 ) http://vuzs.net
AIDA plan stands for:
► Attention, Interest, Desire, Action
► Authority, Interest, Disclose, Accuracy
► Accuracy, Internal, Diction, Attention
► Action, Interest, Desire, Authority
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
This
format is considered to be the most modern. All essential parts in this
form are started from the left-hand margin. Open punctuation should be
used in this form. This form saves time more than any other form.
Match the above with one of the followings:
► The Block-form / Modified – Block
► Full-Block
► The Semi-Block
► AMS (Administrative Management Society)
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
Before writing a message, which of the following steps are necessary for effective communication?
► Define the purpose of the message.
► Analyze your audience – readers or listeners, outline – organize – your message.
► Choose the ideas to include, collect all the facts to back up these ideas.
► All of the above
In order to understand verbal and nonverbal communication which of the following things should we do?
► Accept cultural differences
► Studying your own culture
► Learn about other cultures
► All of the above
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
It
refers to the behavioral characteristic, typical of a group, it can be
defined as all the ways of life including arts, beliefs and institutions
of a population that are passed down from generation to generation.
Match this statement with one of the following concepts:
► Culture
► Communication
► Social lag
► Norms
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
They
maintain friendly, pleasant relations with you, regardless, whether you
agree with them or not. Good communicators command your respond and
goodwill. You are willing to work with them again, despite their
differences.
Match the above statement with one of the followings:
► Precision
► Credibility
► Control
► Congeniality
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
Intensity (loud/soft); pitch height (high/low) represent which one of the followings:
► Vocal characterizers
► Vocal Qualifiers
► Vocal Segregates
► Vocal barriers
Message
Communicator Audience
As “sender” Noise as “receiver”
This model represents which theory of communication?
► Social environment theory
► General theory
► Rhetorical theory
► Electronic theory
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
Which one of the subjects is not the part of communication?
► Semantics (the study of word choice)
► Linguistics (the study of language)
► Rhetoric (the study of writing and speaking effectively)
► Geology
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
Selecting some details and omitting others is a process called:
► Abstracting
► Extracting
► Attracting
► Fascinating
Question No: 11 ( M a r k s: 1 ) http://vuzs.net
What is the main idea that you wish to communicate?
► Message
► Medium
► Context
► Feedback
Question No: 12 ( M a r k s: 1 ) http://vuzs.net
While sending the message, you are__________
► decoder
► encoder
► decoder and encoder
► initiater
Question No: 13 ( M a r k s: 1 ) http://vuzs.net
Recommendation letter provides:
► Suggestion
► Information
► Advice
► Material information
Question No: 14 ( M a r k s: 1 ) http://vuzs.net
When the company thinks your audience will be interested in what you have to say or willing to cooperate, it usually opts for:
► Indirect approach
► Direct approach
► Neutral approach
► Modern approach
Question No: 15 ( M a r k s: 1 ) http://vuzs.net
Demographic changes have something to do with:
► Population
► Culture
► Environment
► Situation
Question No: 16 ( M a r k s: 1 ) http://vuzs.net
Memo is the short form of:
► Mamorandum
► Memory
► Memorial
► Momentom
Write a note on beginnings & endings in a letter.
Ans:
When
you begin your message make whether your reader will respond favorably
or unfavorably to the message. Keep main idea or good-news in the
beginning. The opening must be impressive in a way that it captures the
attention of the reader. So always choose appropriate openings that suit
the purpose of your message.
An
effective ending will motivate the reader to act as requested. If no
direct request is required, leave the reader with some expression of
regard, assurance, appreciation or willingness to help. Always remember
that closings should be strong, clear and polite. They should leave a
sense of closure and goodwill with the receiver.
Question No: 18 ( M a r k s: 2 )
Explain the term artifacts.
Ans:
These
are objects used to convey nonverbal messages about self-concept,
image, mood, feeling or style. Eg. lipstick, clothes, perfumes, glasses
and hair pieces refelect the style or mood of the user.
Question No: 19 ( M a r k s: 3 )
Make each of the following requests complete and concrete:
1. The
coat you had in your window last Thursday is exactly the style I would
like to have. Please send it to me on my credit card account.
2. I
am interested in the portable TV you advertised in yesterday’s
newspaper. Will you please tell me more about it? (The firm advertised
one TV set in the city’s morning paper and a different set in the
evening paper).
Ans:
1)
Dear Sir,
I
like the coat which is in beautifying your last window last Thursday, I
like that coat and want to make my dress. I will pay the amount through
credit card.
2.
I have seen the advertisement yesterday in daily XYZ about the portable T.V
I
want to know further details and technical specification, once it will
meet my requirement I will definitely will not wait to keep away that
portable T.V
Question No: 20 ( M a r k s: 5 )
What is the role of time, space and silence in effective communication?
Time
In
effective communication time is very important it reflects the habits
of different cultures as well eg. Persons in Latin America and the
Middle East treat time more casually then do Americans, prefer
promptness. Germans are considered time precise. In Latin American and
in Buddhist cultures you may wait an hour; just reflecting a different
concept of time; arriving late is a social accepted custom. Every nation
have different concept of time.
Perceptions of time
- Is the concept of time considered linear or circular?
- What impact will time have upon business decisions?
- Is time considered valuable or an intangible asset?
Space
Space
is also very important every nation use to keep space with varying
length how do you react in Saudi Arabia when someone’s breathe
intentionally brushes
How would you react hanging onto the outside of a bus in Pakistan?
How do you react to the cold stare of a German as your eyes invade the
privacy of his or her yard? Some cultures consider those who stand close
to you as intrusive, rude, pushy, and overbearing.
Silence
Silence is also used as feed back, although it is not much effective but it is gives feed back to sender.
All these factors countable in effective communication.
Question No: 21 ( M a r k s: 10 )
What
type of barriers in communication will be faced by a foreigner in a
country he visited for the first time and how he will be able to
overcome them?
Ans:
Generally, foreigner will face two types of barriers and a in a country who is visiting first time will face them.
. Semantic Barriers
- Conversation mean
. Physical Barriers
- Psychological barriers
- Emotional barriers
- Perceptual barriers
- Barriers involving values attitudes etc
Semantic Barrier
These
are the symbols the sender uses to communicate messages both sender and
receiver must have same meaning of the message sent otherwise reciver
will translate the message in different mean
Problem in Conventions of Meaning
Denotation
A
denotation is usually the dictionary definition of a word. Denotative
meanings name objects, people or events without indicating positive or
negative qualities. Such words as car, desk, book, house, and water
convey denotative meanings. The receiver has a similar understanding of
the thing in which the word is
used.
Connotation
A
connotation is an implication of a word or a suggestion separate from
the usual definition. Some words have connotative meanings, that is,
qualitative judgments and personal reactions. The word man is
denotative, father, prophet, brother are connotative. Some words have
positive connotations in some contexts and negative meanings in others.
For example, slim girl and slim chances.
Physical Barriers
Communication
does not consist of words alone. Another set of barriers is caused by
your own physical appearance, your audience, or the context of the
document or the presentation. Your ideas, however good and however
skillfully imparted, are at the mercy of various potential physical
barriers.
For Speaking
Mumbling,
not enunciating, speaking too quickly, noises become of hissing
ventilation, blowing air conditioning, ringing telephones, slamming
doors etc.
Psychological Barriers
Because
of the changing world, everyone has his own concept of reality. Also,
human beings, sensory perceptions – touch, sight, hearing, smell, and
taste are limited, and each person’s mental filter is unique. In our
daily interaction with others, we make various abstractions, inferences
and evaluations of the world
around us.
Emotional Barriers
One
possible psychological block is emotional, you may be emotionally block
is you are announcing a new policy you may become popular or unpopular
Perception of Reality
The
perceptual problem is that people think differently. Selecting some
details and omitting others is a process called abstracting. On many
occasions abstracting is necessary. However, he should be cautious about
“slanted” statements. Differences in abstracting take place not only
when persons describe events but also when they describe people and
objects. Slanting is unfair in factual reporting. When presenting some
particular facts, you include your own biased ideas into it, you make
slanting statement. Try not to let personal preferences affect your
factual reporting of information.
Perception of Reality
Conclusions
made by reasoning from evidence are called inferences. We make
assumptions and draw conclusions even though we are not able to
immediately verify the evidence. Some inferences are both necessary and
desirable; others are risky, even dangerous.
Necessary Inferences
It is general expectation that when we reach a foreign country, we are sure that we will be treated politely.
When
we post a letter, we infer that it will reach its destination.
Conclusions we make about things we have not observed directly can often
be against our wishes.
Barriers Involving Values, Attitudes etc.
Both
personality and attitude are complex cognitive process. Personality
usually is thought of as the whole person whereas attitude may makeup
the personality. The term attitude describes people and explains their
behavior. More precisely an attitude can be defined as a persistent
tendency to feel and behave in a particular way towards some object.
Eg. Some people does not like night shift, so there attitude is negative towards his work assign.
A
receiver’s attitude toward a message can determine whether it is
accepted or rejected. The effectiveness is influenced also by the
values, attitudes, and opinions of the communicators. People react
favorably when they receive agreeable message. Receivers’ views of the
information will affect their response. This response could be what the
sender desires or just the opposite.
Occasionally people react according to their attitudes toward a situation rather than to the facts.
Closed Mind
There
are people having rigid views on certain topics. They maintain their
rigid views regardless of the circumstances. Such a closed minded person
is very difficult to communicate to.
Sender’s Credibility
Other factors effecting attitudes, opinions and responses
They are following
Environmental stresses, Personal problems, Sensitivity
Each and every factor is considerable.
