MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 2)
ENG301- Business Communication (Session - 2)
Time: 60 min
M a r k s: 35
Question No: 1 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. When the company thinks your audience will be interested in what you have to say or willing to cooperate, it usually opts for:
► Indirect approach
► Direct approach (Lec 21)
► Neutral approach
► Modern approach
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. A contract of selling and purchasing services is called:
► A credit letter
► A collection letter
► An order letter (Lec 22)
► A sales letter
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. While sending the message, you are__________
► decoder
► encoder (Lec 4)
► decoder and encoder
► initiater
Question No: 4 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. The important and highly visible parts of nonverbal communication are:
► Pamphlet, leaflets
► Appearance, clothes (Lec 6)
► Letters and memos
► Document, registry
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image.
For a good communicator, it is important to predict how the customer will respond and this aspect is called:
► Perception
► Perfection
► Personality
► Practice
Ref Lec 8
Following are the traits of good communicators:
• Perception
• Precision
• Credibility
• Control
• Congeniality
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. Which one is individual cultural variable from the followings?
► Politics
► Decision Making (Lec 13)
► Social Norms
► Language
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. Which one is not the component of communication process from the followings?
► Sender/encoder,
► Message, medium,
► Receiver/decoder, feedbacks.
► Audio-visual and technological (Lec 3 Pg 9)
Question No: 8 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. It contains all facts that the reader or listener needs for the reaction you desire. Senders and receivers are influenced by their background, viewpoint, needs, experience, attitude, status and emotions. A message brings desired result. It does a better job of building goodwill.
Match this statement with one of the following principles of communication:
► Conciseness
► Courtesy
► Consideration
► Completeness (logical question)
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. Which one of the suggestions is not the part of replies to inquiries?
► Give the Exact Information Requested
► Express Appreciation for the Inquiry
► Sell Your Organization or Product
► End with a Negative Closing (Lec 21 Pg 33)
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
Your browser may not support display of this image. - --------------- is a printed paper with the name and address of a person or an organization.
► Letterhead (Lec 16, Pg 48)
► Letter pad
► Leaflet
► Document
Question No: 11 ( M a r k s: 2 )
Your browser may not support display of this image. Write a note on beginnings & endings in a letter.
Beginning: If it is good news then the beginning should start with the main idea and take some buffer in case of bad news. There should be appropriate beginning so that the reader must continue to read the whole letter.
Ending: It should be polite, strong and make clear the reader about message. Ending should so effective that the reader acts as requested. Some polite words should add at the ending like regards thanking in anticipation etc.
(Ref: Lec 26)
Question No: 12 ( M a r k s: 2 )
Your browser may not support display of this image. What is the difference between inquiry and general request letter and which approach is used in both the letters?
An inquiry letter is a request for the information about products or services for which we are interested to purchase or acquire.
A general letter asks the information without intention to buy or sell. A direct plan should used in both letters.
Page 70 Lec 20:
1. Inquiries and General Requests
An inquiry asks for information about products or services the writer is interested in purchasing.
Where as a general request the writer seeks information without intention to buy or sell. When you write either of these letters use the direct plan and follow these suggestions.
Question No: 13 ( M a r k s: 3 )
Your browser may not support display of this image. Write only the body of an order letter to ABC Company for the purchase of weather vanes?
Dear Sir,
You are requested that please send us the advertised weather vanes. We need 100 weather vanes for our shop. We hope we will continue our business in future.
A cheque is enclosed.
Sincerely yours
Ref Lec 20
Question No: 14 ( M a r k s: 3 )
Your browser may not support display of this image. What points should we consider while discussing the Space (proxemics) as an individual cultural variable?
Space means nearness in physical space. Personal space varies according to culture, status, role and gender.
Proximity (Use of Space)
• Proximity means nearness, in terms of physical space. How people use their personal space and that of others communicates a message. This response to spatial relationships in formal, informal and intimate setting indicates how that person perceives and feels in that space.
• People also use their height and weight to convey a message. If you tower over other people in a way that intrudes on their personal space you may cause their discomfort and withdrawal.
• Personal space varies according to:
• Gender
• Status
• Roles
• Culture
• Research has shown that Australians speaking to acquaintances or work colleagues leave about an arm’s length of space between themselves and the other person. People speaking to friends and family leave about half an arm or an elbow’s length between themselves and others. People in intimate relationships allow direct and close contact when speaking to each other. The use of space reflects the way people feel about others.
Ref: Lec 7
Question No: 15 ( M a r k s: 5 )
Your browser may not support display of this image. Do you think composing and editing is very important for an effective business message?
Yes off course it is very important part of the letter. It is the process of drafting the message. First we writ some ideas on the paper and then recheck it for errors and add or subtract ideas for clarity and completeness. Different people compose letter with different styles. Computer is the best way for composing now a days. In computer it is very easy to change. Different styles are depend on the nature of the letter.
Ref: Lec 16
Question No: 16 ( M a r k s: 5 )
Your browser may not support display of this image. What are different parts of interoffice memorandum? Describe briefly.
MEMO TO:
FROM:
DATE:
SUBJECT
Signatory
At the top area we mention to whom we are addressing, who is writing this message, date and subject of the letter. Then the body part where we write the message. And at last we mention the signatory.
Ref : Lec 17
Question No: 17 ( M a r k s: 5 )
Your browser may not support display of this image. Which aspects should be kept in mind while drafting a message?
A message is the main idea that a writer want to communicate. A message should be cleare, complete, concise, and correct. While drafting a message you should keep in mind the reader. If it is a good news then message should start with the main idea. In case of bad news are refusal there should be a buffer. Closing of the message should be effective and attractive. It should be polite and clear.
